About STRAD & Co.
Your trusted partner in global automotive trade since 2010.
Our Story
Founded in 2010 by automotive enthusiasts with a passion for connecting buyers and sellers across borders, STRAD & Co. has grown from a small import business to a global leader in automotive trade.
What started as a mission to help individuals import their dream vehicles has evolved into a comprehensive service offering that spans import, export, sourcing, and complete logistics management. Our success is built on a foundation of trust, expertise, and an unwavering commitment to customer satisfaction.
Today, we work with private buyers, collectors, dealers, and commercial fleet operators in over 40 countries, facilitating thousands of vehicle transactions each year. Despite our growth, we have maintained the personal touch and attention to detail that defined us from the beginning.
Our Mission
To simplify and perfect the international automotive trade experience, making it accessible, transparent, and stress-free for everyone — from first-time importers to seasoned collectors.
Our Vision
To be the world's most trusted partner in automotive trade, recognised for our integrity, expertise, and dedication to turning automotive dreams into reality across every continent.
Our Values
The principles that guide everything we do
Integrity
We operate with complete transparency and honesty in every transaction. Your trust is our most valuable asset.
Excellence
We strive for perfection in every detail, from initial consultation to final delivery. Good enough is not in our vocabulary.
Global Expertise
Our team's deep knowledge of international markets and regulations ensures smooth transactions across all borders.
Professionalism
We treat every client and every vehicle with the respect and care they deserve, maintaining the highest standards.
Client Focus
Your goals are our goals. We customise our approach to meet your specific needs and exceed your expectations.
Innovation
We continuously improve our processes and embrace technology to provide faster, more efficient service.
Our Team
Experienced professionals dedicated to your success
Michael Strand
Founder & CEO
With 20+ years in international automotive trade, Michael founded STRAD to bring integrity and expertise to cross-border vehicle transactions.
Sarah Mitchell
Director of Operations
Sarah oversees all logistics and customs operations, ensuring seamless delivery for every client. Former customs broker with 15 years experience.
David Chen
Head of International Sales
Fluent in 5 languages, David manages our global network of partners and dealers, specialising in Asian and European markets.
Emma Rodriguez
Compliance Manager
Emma ensures all transactions meet regulatory requirements across jurisdictions. Expert in EPA, DOT, and international compliance.
What Our Clients Say
Real experiences from real people
"STRAD made importing my dream Porsche from Germany absolutely seamless. Michael and his team handled everything — I just picked up the keys at my local port. Incredible service."
James Patterson
California, USA
"As a dealer, I've worked with many export companies. STRAD stands out for their professionalism, speed, and attention to detail. They're now my go-to partner for international sales."
Ahmed Al-Rashid
Dubai, UAE
"I needed to source a specific vintage Land Cruiser. Within two weeks, STRAD found the perfect example in Japan and managed the entire import process. Worth every penny."
Marcus Thompson
London, UK
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